4.7 • 1.2K Ratings
🗓️ 22 September 2020
⏱️ 50 minutes
🧾️ Download transcript
In this exciting episode, JB sits down with Kevin Harrington, founder of Celsius Fitness Drinks, the infomercial, and former Shark Tank cast member. Kevin has been around the block when it comes to sales and marketing. Over time, he has pivoted to embrace online marketing and is now building online brands with massive success. Shark, meet Wolf.
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0:00.0 | Hey J.B. here and welcome to another awesome episode of the Wolf's Den's den right now and have an awesome guest today |
0:15.4 | So I know for many many years extraordinary marketer in the world of traditional marketing, meaning TV, infomercials, things like that. |
0:26.3 | And then over the years he's pivoted with the times and mastered the art of online marketing as well. |
0:32.4 | And he's someone I respect because he's been there |
0:34.4 | and done it all. |
0:35.6 | He's got great insight into what will sell, what will not sell, |
0:39.3 | how to build a brand, and also when it's time |
0:41.8 | to move on from something and not get caught up in your own ego that you're somehow going to make it work even though everything is turning against you. The tide is going out the wrong way you know they always say a rising tide lifts |
0:54.1 | all ships well a falling tide causes all ships to sink and that's not the sort of place you |
1:00.1 | want to be when you're trying to build a business so before we get started very quick want to be, to build a business. So before I get started, very quick, I want to just |
1:04.8 | share a couple of things that are going on right now in my own business. I think it will be helpful |
1:08.8 | to you, just how you could look at what I'm doing right now and bring it to your own business. |
1:13.2 | And I was just on Fox News and I was interviewed by Bill Hammer, great journalist, great |
1:18.0 | newscaster, and we were talking with my new company, Straight Line Hiring, which is where I take people who are either beginning |
1:26.2 | sales people or some of experience but I train them for a specific |
1:29.8 | company and then I place them at that company. |
1:32.9 | In other words, I get orders from very large companies |
1:35.0 | and smaller companies too. |
1:36.6 | People that are looking to grow their sales forces |
1:39.0 | to scale quickly and I go out and find |
1:41.8 | the perfect sales people for them and then I train them in that |
1:45.8 | company's sales process in their scripting and I delivered this sales person usually 5, 10, 20 |
... |
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