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Cameron Hanes - Keep Hammering Collective

KHC 126 - Jessi Gabriel

Cameron Hanes - Keep Hammering Collective

Cameron Hanes

Health & Fitness, Sports

4.91.1K Ratings

🗓️ 24 March 2025

⏱️ 113 minutes

🧾️ Download transcript

Summary

Join us for a conversation with Jessi Gabriel, director of marketing at Grand Slam Track. Grand Slam is ​​an elite track event series featuring the sport's biggest stars in head-to-head competition. Jessi talks about how Grand Slam is helping transform the track world, her experience in marketing in the track industry and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow Jessi: https://www.instagram.com/jgabriel16/  Learn more about Grand Slam Track: https://www.grandslamtrack.com/  Thank you to our sponsors: LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Timestamps: 00:00:00  Grand Slam Track & The Sport of Track 00:06:51  Compensation in the Grand Slam 00:13:20  Jessi’s Knowledge in Marketing 00:20:43  Jessi’s Background, Traveling, & Minnesota 00:26:08  Track Athletes Regimens 00:32:51  Ad Break (LMNT & Ketone-IQ) 00:35:07  Rivalries in Track 00:41:27  The Relationship Between the Olympics & the Athletes 00:54:24  Marketing: Continually Learning About the Industry 00:57:31  Telling Athletes Stories 01:02:31  Finding Media Talent for Grand Slam 01:03:55  Sh*t Talk, Drama,  & Tension Between the Athletes 01:09:12  Eugene Track World Championships & the 2020 Olympic Games 01:14:29  Jessi’s Advice to Athletes from a Business Standpoint 01:19:28  Ben Blankenship: The Endless Mileage Project 01:30:35  QA: Will Track Start Hosting Big Guest Appearances? 01:33:58  QA: Will There be Qualifying for the Average Joe Runner? 01:39:12  QA: Resistance from Any Traditional Track Organizations? 01:43:04  QA: Your Opinion on Ultramarathons in the Olympics? 01:49:05  Outro

Transcript

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0:00.0

Every step I take I move my truth.

0:02.5

Every time they tell me stop I use.

0:04.2

Every comment hate that makes my feel.

0:06.0

Gather up my energy and boom.

0:07.9

I had them talking saying the way that I move it's so reckless.

0:10.5

That is a part of my mind I've been blessed with.

0:12.2

Giving my blood so I am relentless.

0:15.8

All right, this is the Keep Hammering Collective.

0:18.0

We're with Jess, Jessica, Jesse, J.ay dog gabriel you got it jennie gabriel okay oh i

0:26.4

so i was so focused on your first i know i screwed with the last name gabriel okay um how are you doing

0:33.4

i'm good yeah it's been busy oh man well mean, this is cool because I'm a huge track

0:41.0

fan, which a lot of people from Eugene are, I think, but I remember, you know, my grandma lived

0:48.7

on 24th and Emerald, which is just kind of a little tiny hill over from Hay Hayward and the track meets would be going on and

0:55.7

I didn't have any money but I'd go up there and just like be hanging on the cyclone fence just

0:59.7

watching all the athletes but uh so been immersed in track around here forever and now you work for

1:07.2

grand slam track and tell me about that yeah I mean I so I've actually worked in

1:12.9

track and field for a while I used to work at Tracktown USA which is a local nonprofit here

1:19.9

and Eugene that puts on large scale track and field events including the Olympic trials. I know

1:24.5

you've been to a couple of those. And then I was also,

1:28.2

I was the communications director at the World Championships when they were held here in Oregon.

1:33.3

And so, yeah, been in the sport and been around the sport for a long time. I was a D1 athlete

1:38.9

at Minnesota. I coached sprints jumps while I was there when I was in grad school and had

...

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