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The Creative Penn Podcast For Writers

Kickstarter For Authors With Oriana Leckert

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8745 Ratings

🗓️ 24 February 2025

⏱️ 57 minutes

🧾️ Download transcript

Summary


How can you use Kickstarter to help bring your creative vision into reality? What are some of the biggest mistakes authors make? What are some tips to ensure your campaign is a success? Oriana Leckert shares her expertise.



In the intro, AI-narrated audiobooks from ElevenLabs will now be accepted on Spotify through FindawayVoices; A Midwinter Sacrifice by J.F. Penn with my voice clone for the Author's Note on Spotify; BookVault introduce boxsets and slipcases; Managing your finances [Becca Syme]; How to write non-fiction [EOLU Podcast]; Thoughts on the Berlin film market; Death Valley – A Thriller.






Today's show is sponsored by my patrons! Join my community and get access to extra videos on writing craft, author business, AI and behind the scenes info, plus an extra Q&A show a month where I answer Patron questions. It's about the same as a black coffee a month! Join the community at Patreon.com/thecreativepenn






Oriana Leckert is the head of publishing at Kickstarter, as well as an author, freelance writer, editor, and consultant.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Types of Kickstarter campaigns for authors



* Unique rewards to offer your backers



* Biggest mistakes authors make for a campaign that doesn't fund



* Bringing your own backers vs. discovery from Kickstarter



* Tips for creating a visually pleasing page



* The importance of a pre-launch page



* Making sure your Kickstarter gets approved



* Creating a detailed budget for your rewards




You can find Oriana and more about Kickstarter at Kickstarter.com/creators/publishing and Kickstarter.com/publishing.



Transcript of Interview with Oriana Leckert



Joanna: Oriana Leckert is the head of publishing at Kickstarter, as well as an author, freelance writer, editor, and consultant. So welcome to the show, Oriana.



Oriana: Jo, I'm so excited to be here talking with you. Thank you so much for having me.



Joanna: It's great to have you on the show. So first up, just in case—



What is Kickstarter,

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

0:08.0

bringing you interviews, inspiration and information on writing craft and creative business.

0:14.7

You can find the episode show notes, your free author blueprint, and lots more at thecreativepen.com.

0:22.5

And that's Penn with a double N.

0:25.0

And here's the show.

0:26.5

Hello, creatives.

0:27.7

I'm Joanna Penn.

0:29.0

And this is episode number 796 of the podcast.

0:32.9

And it is actually Monday the 24th of February 2025, as I record this, just before it goes out,

0:39.8

which is the latest I think I've ever recorded it as I have been ill. More about that in

0:45.1

the personal section. In today's show, I'm talking about Kickstarter for authors with

0:50.9

Oriana Leckert, who is the director of publishing at Kickstarter, so she knows

0:56.4

what she's talking about. So how can you use Kickstarter to help bring your creative vision

1:01.8

into reality? What are some of the biggest mistakes authors make? What are some tips to ensure

1:07.3

your campaign is a success? Oriana shares her expertise coming up in the interview section.

1:17.4

In writing and publishing things.

1:20.2

Well, it is finally happening.

1:22.2

AI narrated audio books from 11 Labs will now be accepted on Spotify through findawayvoices.com.

1:29.4

Now this is exciting as 11 Labs have great voices and many authors have not been able to produce

1:35.3

audiobooks before because of the cost. So this will make a real difference. Plus this means more

1:41.0

accessible books for those who can't read print or ebook plus more accessible books for those who can't read print or e-book, plus more

1:45.9

accessible books for people who speak different languages where the audiobook ecosystem

...

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