Hey, everybody. My guest today is John Rulak, as founder of Nuteva. John has sourced and formulated

a billion dollars in retail sales of organic superfoods. John is a serial entrepreneur investor, writer,

philanthropist, and filmmaker most recently is the executive producer of the Netflix blockbuster

film documentary, really, Kiss the Ground, which is about regenerative agriculture. And we've

talked about that as podcasts before then, amazing film. John has founded six nonprofit organizations,

including Great Plains Regeneration, Agriculture Regeneration, Communities, Arc, and Forest Forever.

And John, reading your biography, I could confuse it for my own, because we spent our lifetimes

working on essentially identical issues, which is water pollution, big agriculture, industrialization,

and commoditization of agriculture and human beings, and soils, factory farms, a GMO agriculture,

passesides, and toxins to children. Let's talk about regenerative agriculture, because that's

really what we came here to talk about. Let me ask you a question that I think a lot of people

wonder about it. I think about this every time my wife, when we go out to lunch, she always

orders the impossible burger. Is that a good health choice? Let me ask you. And isn't it good

in our health choice? That's like a softball thrown to a hitter. Unfortunately, the industrial

ag, Monsanto Bayer, the fertilizer companies, they had a real problem. People didn't want to buy

industrial foods, killing bees, destroying top soils, causing death zones in the Gulf of Mexico.

And so they came up with a new term. So how can you repackage a dysfunctional degenerative system?

And the new term is called plant-based. As a company, I was one of the, I pioneered organic plant-based

whether it's hemp seeds or coconut oil, and many of our customers, many of the top vegans and

plant-based people in the United States eat nativa products. And we were certified organic. And

a possible burger came along. They're basically taking GMO soy, and then a GMO fake blood,

they put in all sorts of different other ingredients from GMO corn, natural flavors, etc.

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