Are you a marketer facing a big challenge or a big opportunity?

Maybe you're moving to a big new job.

Well, you need the Mini MBA.

I'm Mark Ritson, and I launched the Mini MBA to pack every little slice of valuable learning into a tiny amount of time.

It will give you all the tools, all the language, and all the confidence

you need to tackle any marketing challenge. That's why we like to say in the MBA, major ROI.

And we're going to talk to him about the COVID crash and the Road to Revival, a couple of

chapters that are there. But as he talked about his experiences there,

he said, my great-grandfather, his name is Rysinger, had left pre-World War I Europe and lost

himself in the rolling hillsides of southern Wisconsin, settling in 1912 on our farm in a deep valley

filled with rich brown dirt. He and my great-grandmother built a

future together as the Depression gripped the country. Out of their 14 children came the

eldest, my grandfather, Albert, who married my grandmother. Their generation helped expand our

family's dairy farm up out of the valley and into the

hills above. And then his eldest, my own father, took over, feeling like his father before him that he

had no choice with what he was supposed to do with his life. So he and my mom rose each morning to milk

the cows, bounced countless hours on the seat of a tractor,

shoveled, carried, and heaved until they expanded the farm further still,

buying a third farm that was once run by my dad's aunt and uncle,

bringing the Rysinger family acreage to a height of 600 acres.

My dad found, despite feeling that he had no choice,

that farming was his calling. Each day, it sank deeper down into his blood and then his bones

...