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Axios Re:Cap

Lazarus companies on the rise

Axios Re:Cap

Axios

Daily News, News

4.5705 Ratings

🗓️ 22 October 2021

⏱️ 9 minutes

🧾️ Download transcript

Summary

The pandemic hit thousands of firms across the country, especially those in the service sector. Hertz filed for bankruptcy and Airbnb laid off a quarter of its employees. So how were these companies able to thrive after knocking on death’s door?Axios Re:Cap talks with Axios’ chief financial correspondent and author of the weekly Axios Capital newsletter Felix Salmon on the “lazarus” companies of the pandemic-era.

Transcript

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0:00.0

Hi, I'm Erica Pandy and welcome to Axios Recap, where we dig into one big story. It's Friday, October 22nd, and we're focused on Lazarus Companies.

0:18.4

The pandemic hit thousands of firms across the country, especially those in the service sector.

0:24.1

Hertz filed for bankruptcy, Airbnb laid off a quarter of its employees, and Netflix's stock felled 77% in four months.

0:32.5

But there's something all of these companies have in common. They all came roaring back to life. WeWork is another

0:39.2

example. After years of mismanaged leadership and near death at the beginning of the pandemic,

0:44.3

the co-working company started trading on the stock market Thursday, and share prices are rising.

0:49.6

So how were these companies able to thrive after knocking on death store? In a moment,

0:58.5

Axios reporter Felix Salmon on the Lazarus companies of the pandemic era.

1:09.7

And we're joined now by Axios's chief financial correspondent Felix Salmon, who's been reporting on companies making a comeback. Hey Felix. Hi,

1:12.7

oh, wow. Companies making a comeback. Yes.

1:18.9

Hi, Erica. I was not expecting to talk about companies making a comeback, but I like this story.

1:24.2

I want to talk about this story because it's lots of fun. Okay, great. So on that note,

1:28.7

you're calling these companies Lazarus companies. Can you explain what a Lazarus moment means for these firms? It basically means any company that had a near-death experience and then

1:36.2

just roared back stronger than they probably would ever have been without it. And there are

1:41.4

lots of examples throughout history. In fact, pretty much every amazingly

1:46.2

successful company you can think of, think Netflix or Apple or you name it, has had one of those

1:52.2

experiences in its past. What I've been looking at right now is the way that there were so many

1:58.8

of those near-death experiences during the pandemic,

2:01.2

that there seemed to be a whole bunch of those companies like roaring back right now.

2:06.1

Yeah, I mean, that's interesting.

2:07.3

You wrote in your story that these companies, where it seemed like the pandemic was the death knell for them,

2:12.9

it sort of became their reason for success, right?

...

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