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Modern Craftsman

Lead Generation Course and Recap with Tyler Grace

Modern Craftsman

Modern Craftsman

Reno, Architect, Business, Projectmanager, Careers, Newconstruction, Homerenovation, Build, Interiordesigner, Carpentry, Construction, Builders

4.91.1K Ratings

🗓️ 23 December 2024

⏱️ 56 minutes

🧾️ Download transcript

Summary

Tyler Grace discusses the current market slowdown and its impact on contracting businesses, highlighting the importance of effective lead generation and marketing strategies to build a brand that is resistant to market fluctuations. The conversation covers common marketing mistakes, an overview of the "Lead Generation and Marketing for Contractors" course, a recap of their recent webinar, and the value it provides for contractors of all experience levels.

Get the Modern Craftsman Marketing and Lead Generation Course:
https://modern-craftsman.teachable.com/
Use code "MC2024" to receive $200 off through Dec. 31, 2024

 

Partners: 

Andersen Windows

Buildertrend

Velux

NAHB International Builders' Show Expo Pass

 

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome, everybody, to Modern Craftsman Podcast.

0:08.0

So if you missed this last week, we held a live workshop, a Q&A for our Modern Craftsman

0:16.4

community.

0:18.0

We have recently unveiled a new digital course called Lead Generation of Marketing

0:24.8

for Contractors. We're focusing on a building, a brand that sells quality and trust. So Nick and I

0:32.2

have realized of late especially that one of the greatest struggles within our industry is generating enough

0:39.3

leads from the right type of client to truly drive success. So in this episode, I'm basically going

0:46.9

to go back over our presentation. We're going to dive into these challenges, why our market is experiencing a slight lull, how to proactively avoid the slowdowns, how to leverage both online and offline strategies for brand awareness, visibility, and lead generation.

1:08.2

So I hope that you all enjoy this podcast where we will be unpacking these

1:13.3

critical topics and share some insights for you to help you grow your business with confidence.

1:20.9

So thank you to Anderson Windows. Imagine the possibilities when you can offer your clients

1:27.2

more than just walls and windows.

1:29.9

With Anderson, you're not just building a structure. You're crafting an experience that connects

1:35.0

people to the world beyond their walls. Their windows and doors bring in natural light,

1:40.2

fresh air, and stunning views. Creating living spaces that truly embrace the outdoors, whether it's

1:46.4

expansive glass doors that open to a patio or floor-to-ceiling windows that frame a breathtaking

1:52.0

landscape. Anderson products provide the flexibility and performance you need. They're designed to

1:58.0

withstand elements while offering unmatched beauty and functionality.

2:02.5

Refine the boundaries of living spaces by choosing Anderson Windows and Doors and give your clients the luxury of living beyond their walls.

2:11.1

For more information, head over to Andersonwindows.com slash modern craftsmen. And thank you to BuilderTrend. As home builders, we know the grind.

2:23.7

Between juggling jobs, managing budgets, and keeping clients happy, planning for the future often

2:29.8

gets pushed aside. But here's the thing. Success is not luck. It's strategy. With Builder Trends'

...

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