Podcast One presents the Steve Austin Show classics.

Heels with heat and baby faces that are over and cash registers that are full of money.

I've been kind of following the fishbone interviewing Jim Ross because the guy's got such a damn history in the business.

I'm trying to cover the highs and lows and everything in between.

Here's what it's all going to boil down to. I always tell you guys exactly like it is.

I'm going to have to bring Jim Ross on for some more episodes of the Steve Austin show.

Because right now, I'm going to get off this page right now, and I'm just going to talk purely wrestling,

booking, angle, psychology, and promoters with Jim Ross. Anyway, without any further ado, Jim, welcome back to the show.

Let's talk about Bill Watts and the magic of his booking and his psychology.

Well, the first thing, Steve, you know, Cowboy was a great psychologist.

He was a big athlete.

He headlined the garden by his third year in the business.

Bruno San Martino took Bill under his wing.

They became tag team partners.

The inevitable turn where Bill became a villain, occurred.

They had three main events in a garden, which at that time was very unusual.

And so Bill got over.

And then when he got over in New York, thanks to Bruno and those matches of Bill's pro-mobility,

you know, here's a 6-3-300-pound baby face turned heel.

Then all the other promoters got word that this big guy is young and just started

the business, and he's headlined in the garden.

Watts got bookings in all the major territories of the top guy right away.

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