In this Lessons episode, discover how to build a compelling brand that transcends trends with authentic storytelling and unwavering commitment.

Learn why prioritizing long-term loyalty over quick exits is the key to sustainable growth.

Understand how staying true to your North Star and iterating over time transforms mistakes into enduring success.

Oh, you know, all right. When you look at even like the brands that you have right now, what is the strategy?

What's the framework behind this is what we're going to put out into the world?

This is the story behind it.

This is who I wanted to resonate with.

So I take Bambu.

Yeah.

So Bambu, we launched maybe five or six years ago.

The goal was the goal wasn't is I want to create a new level of rum premium.

I think rum is unappreciated. And when you look at it, again, it goes back to this idea,

if you look at trends and if you ask anybody in our industry, they would say stay away from

rum.

Well, they're probably going to say go to tequila.

Correct.

Well, that's the hot thing.

So rum is not hot and it's declining and you've got these big giant brands like Captain

Morgan and Bacardi and I want to do something that's better than them.

I think there's a better product out there for consumers.

I think there's a product that tastes better for them, and it's more premium. And we hit on a taste that we love. And then we created a story around it and brought history in. So there's a story

around bamboo. Back in the 16th century merchants who travel to West Indies, the Caribbean didn't like the taste

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