In this lesson's episode, discover how to stand out on LinkedIn by leveraging creative storytelling and innovative frameworks.

Learn why mastering pattern interrupts and fostering genuine connections is key to captivating your audience

and understand how maintaining relentless momentum can elevate your digital presence. Is there a way that you communicate or write on LinkedIn so that people do remember?

Like, do you have a style or writing style, content delivery?

Teach your past self.

I love that.

But how do they make sure that, how do you stand out?

I guess it's the best way to put it.

Stories.

So I have this amazing framework that me and my friends developed when I was like just

jabbing to them.

I was like, yeah, this framework.

And they're like, Lara, that says sleigh.

You know, sleigh?

Yeah, yeah, yeah, I got it.

I've got, I've got 40-year-old men saying sleigh on the, on the girls.

And it starts with a story, lesson, action, or piece of advice, and then you turn it into a you.

The thing that makes this work specifically is that when you tell a story, naturally, in by science, people remember stories better.

Then you educate them on the back end of that. Then it makes them feel like they understand

your point of view and why you've done it and the results you got and then how they can achieve

the same goal by applying that same framework. So if I say, here's exactly how to write a good hook,

this is what I used for my clients

...