Let's talk about something that might be keeping you up at night. Cybersecurity. According to Vantar's latest state of trust report, it's the number one concern for UK businesses. That's where Vanta comes in. Whether you're a startup, growing fast or already established, Vanta can help you get ISO-2701 certified and more without the headaches.

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Stop stressing over cyber security and start focusing on growing your business. For a

limited time, our audience gets $1,000 off Vanta at vanta.com slash go. That's va-n-ta.com

slash go for $1,000 off. Because when it comes to your business, it's not just about keeping the lights on,

it's about keeping

everything secure. In this lesson's episode, we explore why unreasonable goals are actually

easier to achieve than realistic ones. Through examples from the Wright brothers to Richard Branson,

we examine how the fiercest competition exists for realistic goals, making them paradoxically

harder to attain.

Discover the three psychological barriers that keep most people locked in mediocrity,

while your brain releases more dopamine for audacious targets,

and how aiming unreasonably high creates an asymmetric bet with massive upside.

Even if you fall short of your unreasonable goal,

you'll still go further than those who played it safe. Today, I'm going to make the argument for why unreasonable goals are actually easier to achieve.

I wrote about this topic this week in my newsletter.

I think it's a very important idea for us to wrap our heads around because all entrepreneurs,

even if you're just starting out in your career or if you are a little bit more advanced,

everyone around you is going to tell you to be reasonable, to be realistic,

and I'm going to make the argument that even though their intentions are good, that idea is

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