LITTLE MISS SUBSTACK - EMILY SUNDBERG

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.6 • 1.2K Ratings

🗓️ 16 April 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

I sat down with the brilliant, wildly observant Emily Sundberg — writer, internet culture critic, and honestly one of the most tapped-in people I know. She currently has the most popular Substacks in business and culture - and the only one I read RELIGIOUSLY. We talk about everything from her start in journalism, to writing daily, navigating work, creating a network and much more. She’s sharp, she’s thoughtful, she’s funny and honestly, I'm very proud of her.

Whether you’re a 20-something trying to figure it out, or a 30-something trying to un-figure it all out — this one’s for you.

Produced by Dear Media

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Transcript

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0:00.0	The following podcast is a dear media production.
0:15.8	Okay, Emily Sundberg, a media empire.
0:18.8	A one woman's show.
0:20.5	Yeah.
0:24.6	Do you consider yourself now, like, you're a media company. A one woman show. Yeah. Do you consider yourself now like you're a media company?
0:30.0	I'm a media. I have a media company. Yeah. I mean, I have a little team now, which makes it feel more like a company because I feel like that. Like is this like. Yeah, it's been a crazy year so far. I mean,
0:36.4	it started as a one woman newsletter and I was consulting on the side and then it grew and it grew and grew. Yeah. Because you're the number four in business on Substack? Yeah. I mean, how does that feel? It feels really good. It feels really good because now people know it's substack. Yeah.
1:01.0	And my readership is becoming more diverse in terms of age and where they live and what they do.
1:03.6	You have a lot of political diversity, too, right?
1:04.1	Totally.
1:05.7	Which I think is awesome.
1:11.5	It's funny that you said that because I really thought that the Times profile earlier this year was going to go more into that, but it didn't. And I was sort of relieved because that's like a conversation I wasn't
1:15.9	crazy about having. But. But. It's just like I'm not a political writer. No, you're not. But I do think it's
1:23.6	nice to know. I think it speaks volumes of how you're writing because I do think,
1:29.0	and as somebody who is a Democrat, I think what we've learned, and I also don't want to talk
1:34.1	about politics, but you are like, it is like an echo chamber to be like super far left. So to know
1:39.8	that what you're talking about spans all views and just shows like kind of, it just shows like
1:46.5	hope that like we're all ingesting a not politically biased media source.
1:53.0	My comment section is paywalled and my chat is.
1:57.7	Yeah.
1:58.3	I'm about to launch it.
1:59.5	I don't.
	...

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