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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

So really quick, before we start the show, I want to tell you about a live event we are about to do in Portland, Oregon on Thursday, May 16th.

I'll be talking with Seth Tibbet, he's the founder and CEO of Toferiki.

The show is supported by American Express and our other live events have sold out fast so to get tickets, go to nprpresentz.org and I hope to see you in Portland.

I was a nobody from Keylargo and here are named venture capitalists.

I mean, I don't want to call them out by name, but think of 20 venture capitalists you've heard their name.

I'm sitting there and they're saying, no, this is dumb, no thank you.

And you're like, who am I to think that this named person at this named shop is wrong?

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists and the stories behind the movements they built.

I'm Guy Ross and on the show today, how a man who knew almost nothing about fitness, media or technology, built a brand that does all three, Peloton.

A high-tech home fitness company valued at more than $4 billion.

So it's hard to account for all the money generated by the fitness industry in the US, but if you factor in gym memberships alone, it's around $30 billion a year.

And that number is growing and not just because people are becoming more health conscious, a lot of that growth is being driven by what's called the boutique fitness category.

Things like bar and yoga and spin studios, you know, smaller gyms that do one thing, but do it really well.

Now the thing about all of these options is that for the most part, you need to book a slot, which is fine if you're super organized, but not so great if you forget, which is where John Foley was back in 2011.

So it's wise that a spinning class could only accommodate the 20 or 30 people in the room.

Basically, the class couldn't be scaled beyond the number of spin bikes available.

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