Logic: Logic & Chris Zarou

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 11 March 2019

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2010, Logic the rapper, born as Sir Robert Bryson Hall II, released his first official mixtape titled "Young, Broke & Infamous." At 20 years old, Logic certainly was young and broke, and while crashing on a friend's couch, he poured himself into his music. Logic's career could have fizzled if it wasn't for Chris Zarou, a young college athlete-turned-manager who had no more experience in the music business than Logic. Undeterred, the two decided to work together, continuing to use free music and social media to build Logic's reputation as a talented, fast-flowing rapper with a hopeful message. In 2012, Logic signed to Def Jam Records and in 2014 dropped his debut album "Under Pressure," which shot to number 4 on the Billboard charts. His third album in 2017 went platinum and included the breakout single "1 800 273 8255." PLUS in our postscript "How You Built That," we check back in with Cassy Burnvoth who built a skincare company using an unlikely ingredient – beef tallow. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:31.0	I met a lot of shady people who wanted to manage me.
0:34.0	I didn't feel like I was a priority.
0:36.0	It was a bunch of guys who knew everything and were telling me,
0:38.0	you got to have a girl record, you got to have a hard record for the club,
0:42.0	you got this, you got to that, and they're like telling me what to do.
0:45.0	And I sat down with a young man who had just as much experience as I did,
0:50.0	and was prepared to risk everything to attain his dream.
0:56.0	And he needed me, needed me as much as I needed him.
1:01.0	And I was like, yeah, it's like, yellow, let's do it, man.
1:12.0	From NPR, it's how I built this.
1:14.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:21.0	I'm Guy Raazan on the show today.
1:25.0	I have a broke rapper and an aspiring music manager with no experience teamed up to top the billboard charts
1:32.0	and build a multi-million dollar business.
1:35.0	So about two years ago, if you turned on a pop music station,
1:41.0	you could not get away from this song.
	...

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