Well, Bill, a phrase about love, love, love would seem to be welcome in a world where love is so desperately needed.

The phrase, love is love, is everywhere.

And as we'll see in this article, it's being adopted by major corporations.

It's viewed as a conversation stopper.

I mean, after all, Bill, what could be wrong with love?

Right. The statement, love is love, is on the face of it, just a tautology.

But it's taken to have a different meaning than its grammatical or literal meaning.

It's kind of like the tautology. It is what it is.

That's just true by the definition of the words. It is what it is. It's a tautology, but it has a deeper

conversational implication when someone says that. And that seems to be the case with this

expression that love is love. Let's key off of an article by Christopher L. Reese. He's the founder

and editor of the World View Bulletin and a general editor of the Dictionary of Christianity

and Science from Zondervin. He writes, on his face, love is love, sounds to many

like an undeniable axiom. I mean, who would be so backward as to try to put limitations on love?

Corporations who remind us of this maxim take on the air of moral teachers. But since love is love is so prevalent

and so well captures some of the wrongheadedness of our culture, although anyone who is

culturally aware likely knows what love is love intends to convey, the following is a typical

elaboration. The phrase love is a typical elaboration.

The phrase, love is love, is often used to express the belief that love is a universal human experience

and that all forms of love are valid and equal.

The phrase also implies that love should not be restricted or judged based on factors such as gender,

sexual orientation, or any other social category.

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