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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

So really quick before we start the show, we are coming back to Seattle and to San Francisco for two how I built this live shows.

Details on the guests will be announced very soon in the next few days.

It's so exciting, it's hard for me not to tell you.

But if you want to find out more about it, please follow us on Twitter or keep checking nprpresents.org to find out more tickets.

We'll go on sale later this week.

We still continue to do trunk shows. We had revenue goals for the month, and so if we weren't meeting our revenue goals, then we would set up a trunk show, stat.

But online, it was just a totally different story. We could not sell our dresses.

I have to assume your cash reserves were getting close to running out.

Not only do we run out, it actually went into the negatives.

Our bank account, I think at one point, said like negative 2000 or something, and I didn't know you could draw down beyond zero.

So that was a wake up call.

From NPR, it's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz, and on the show today, however relentless morning routine inspired Sarah LaFoura to build a simpler wardrobe for women, a multi-million dollar brand called MM LaFoura.

Back in 2004, an American psychologist named Barry Schwartz published a book called The Paradox of Choice.

Barry's argument, and we've talked about it before on the show, is pretty straightforward.

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