Making Competition Irrelevant | What is a “blue ocean” strategy?

The Tony Robbins Podcast

Tony Robbins

Marketing, Smallbusinessowner, Education, Tonyrobbins, Business

4.4 • 6.8K Ratings

🗓️ 30 March 2016

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you ready to move from downward pricing pressure to upward pricing possibility? Are you ready to start having customers seek you out rather than having to chase them down? Do you want to know the secret to making the competition irrelevant? Or how to transition from a red ocean of bloody competition to a blue ocean of uncontested market space?

In this episode of the Tony Robbins Podcast, you will be hear from Renée Mauborgne – professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best-selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 – as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

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Transcript

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0:00.0	Hey, this is Tony Robbins. Listen, thanks for joining me for this podcast. Today I'm really excited
0:09.4	for you because whenever you talk about how do you really dominate in the marketplace,
0:14.0	most people are taught that you get into business and that you fight for a competitive advantage.
0:18.4	You try to battle for some portion of the market share.
0:21.3	But I'm here to tell you that's totally unsustainable. If I had tried to just compete for market
0:26.1	share in the personal development business, it's a pretty small market. But what I really wanted
0:30.0	to do is I wanted to affect a much larger audience. And I look for ways to deliver that in ways
0:35.2	had never been delivered before. So I believe if you want an
0:38.2	advantage in business, if you do what everybody else does and you do it better than everybody
0:43.1	else, you get a tiny competitive advantage. But if you do something no one else is doing in
0:48.0	your space, you get a geometric advantage. And I can tell you, whenever I'm talking to people in
0:53.5	my business mastery seminars,
0:54.9	one of the first questions I ask them is, what business are you in? And people usually give me an
0:59.0	answer like, well, I'm, you know, I have a restaurant and a catering service. Or, you know, we have a
1:05.4	CRM system that's superior than anyone else in the world. And whenever they say these things, they usually,
1:10.8	I'm a lawyer, or I do, you know, I wholesale cars. And usually they describe the process of what
1:16.6	they do, not the benefit of what they do, which is the first place everybody's got to start.
1:21.1	If you can't communicate what you're doing, what your company is in a way that creates
1:26.5	curiosity and is compelling, if it's not
1:29.1	compelling for you, first of all, it's not going to be compelling for anybody else.
1:32.1	And what will make your business more compelling is if you also maybe ask yourself another
1:35.5	question, which is what business do you need to be in?
	...

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