Hi everyone, I'm Nicola Tangen, the CEO of the Norwegian So World Fund.

And today, in good company, we have a tremendous guest, Malcolm Gladwell.

Who has refined the way we think about things like success, intuition, and how ideas spread?

Great to have you here, Malcolm.

Wonderful. Glad to be here.

Malcolm, what are the most important things which have changed in society over the last 25 years?

Oh, wow.

I would turn the question on its head in which is I think we spend a lot of time talking about the things that change

and too little time talking about the things that haven't changed.

I'm always, you know, we've seen this sort of advent of this avalanche of new technology.

And I'm always deeply impressed by how little technology changes the way we function as human beings.

We seem to be, and how we're always left at the end of the day with some fairly difficult and intractable human problems.

While technology sails ahead and deals with ever more

sophisticated problems, you know, it always comes back to the same thing, which is, can we, can

human beings find a way to cooperate with each other in an efficient and functional way? And

that's been the problem for thousands of years.

And it doesn't seem to get any easier,

despite the fact that we're surrounded with ever more sophisticated tools

for trying to make that happen.

And why is that?

Because I think it's funny,

because sometimes I meet with companies and I ask them,

...