I'm going to go out in a limb and say that you, the listener of this podcast, have read at least one of the books written by my guest today.

Shall we see? Here's a title, Blink. Here's another one, Outliers. Another what the dog saw, David and

Goliath, or his most famous work, The Tipping Point. Yes, that's right, my guest today is none other than Malcolm

Gladwell, author of five best-selling books, a staff writer for the New Yorker since

1996, and as of late the voice behind the new podcast, Revisionist History.

So you've written books, magazine features, blog posts, and now you've moved on to

podcasting. What made you decide to go the auditory route instead of kind of doing revisionist history as another book or something like that?

Well, my friend Jacob Weisburg who runs a podcasting company,

asked me if I want to do one, and I said, why not?

I think I was procrastinating about writing my next book, and I was looking for some

excuse to do something else. And then just did it as a lark I didn't really have any

I had never done something like this before and struck me as really fun and and I thought it was going to be really simple and you know it would

take me six weeks and I would go back to my normal and of course you know six months later I discovered this is actually a full-time

job but I'm glad I was could you listen to did you listen to podcast before was

or was there were some that you enjoyed before you started this or was it like kind of a one-off?

Let me see what this is all about.

Well, I'm a runner and I don't listen to things when I run it run but I hurt my knee and so I became I had I spent a year just doing the elliptical

And so while I was rehabbing my knee I began to listen to podcasts.

So I listened to, this is before I started to do my, you know, I did serial, I did,

I started listening to, I've always listened to Bill Simmons's podcast.

So I began, I got into it then, and I never, in a way, I not really, because I don't really like

having buds in my ears, and so I'm, you you know I'm not a natural audience for this medium.

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