Marketing Gleeking Genius Joe Earley

And That's What You REALLY Missed

iHeartPodcasts

Tv & Film

4.7 • 1.1K Ratings

🗓️ 22 August 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

See omnystudio.com/listener for privacy information.

Transcript

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0:05.6	seemingly powerless to intervene.
0:08.0	It uses terror to extort people.
0:11.8	But the murder of Carmie Galante marked the beginning of the end.
0:15.0	It sent the message that we can prosecute these people.
0:20.0	Listen to law and order criminal justice System on the I Heart Radio app, Apple Podcast, or wherever you get your podcasts.
0:28.0	Hello and welcome to Hunting Pergatory's premiere podcast. I'm your host
0:37.2	Teresa. We'll be bringing you different ghost stories each week straight from
0:42.4	the person who experienced it firsthand.
0:45.0	Some will be unsettling, some unnerving, some even downright terrifying,
0:52.0	but all of them will be totally true.
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1:01.0	Meet the real woman behind the tabloid headlines in a personal podcast that delves into the life of the
1:07.7	notorious Tory spelling, as she takes us through the ups and downs of her sometimes glamorous,
1:13.7	sometimes chaotic life and marriage.
1:15.9	I just filed for divorce.
1:18.9	Whoa, I said the words that I've said in my head for like 16 years.
1:24.8	Wild.
1:26.1	Listen to misspelling on the I Heart Radio app, Apple Podcast,
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1:31.7	Kay hasn't heard from her sister in seven years.
1:34.4	I have a proposal for you.
	...

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