you know you could have a brick and mortar shop but if you don't turn on the lights in the morning

people won't know whether you're open.

Hello and welcome to Art Juice. This is honest, generous and humorous

conversations that will feed your creative soul and get you thinking.

I usually host with Louise Fletcher but today you've just got me, Alice Sheridan, because I am joined by a lovely guest. I have been looking forward to this conversation, and I think this is going to strike home with many of you because we are going to be talking about marketing without social media. Everybody breathe a little sigh of relief, maybe a little bit of fear in there.

We'll be talking about that later.

So welcome, Astrid.

I'm joined by Astrid Brack, but first of all, please correct me because when you say your name you say it so beautifully.

Right so it's it's a braca really in in Dutch or Flemish it's actually a Flemish name yeah but whatever is really fine I'm used to any kind of

pronunciation by now yeah the reason I can't remember actually how I found you how I got in touch with you

but this idea of social media becoming quite overwhelming

I've certainly felt it and I absolutely know that I'm not alone with it and I am somebody who love social media. I have, I feel as though I have figured out my way of doing it, which is not dancing to the tune of somebody else.

Nevertheless it still sometimes feels a little bit too much so when I saw what you talk about, I thought this is the perfect person to come and talk to us. So I really appreciate your time today. But before we get into all of that, can you just tell us a little bit about what a usual week looks like for you?

Yeah, sure. I don't really have a usual week. I think many people say that, but because I work in my business about two to three days a week. So as a mentor for small business owners working one to one with them and doing workshops and writing to support them. But I also work part time in higher education and that also varies between two to three days a week.

So it really depends on the week what's happening.

Client calls, as I said I really enjoy doing workshops in online communities like in yards.

And I, this year, I'm really focusing more on writing and supporting people through writing so I'm really focusing on my newsletter and my sub-stack newsletter this year.

I love creating the content and not social media content but guides and workbooks.

So that's kind of the business part.

Wednesdays are always teaching job because the master's program that I do most of my work in.

The students are only in on Wednesday afternoons.

So I teach English literature to future and current teachers of English,

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