you got to be level 10 marketing to stand out um to Elon's point you got to have level 10

product yeah to have sustainability and to grow exponentially and virally because uh the problem with social

media too is if your product sucks yes it it kills it quicker yeah so depends how big it is if it's

big enough it doesn't kill it yeah macdonald's wasn't killed by social

media not yet now with rfk it might be he might make it illegal it might be a don't now soon yeah

but you know i guess for you now to me we last time we talked it was like you're kind of running back

the same playbook you're like you got the mansion

you're doing masterminds coaching these different things um have you had to innovate it at all or it's

just doing it what you did you know 10 years ago just better i would say better look if it ain't broke

don't try to fix it yeah so i if i found, I've spent 50 million on split tests.

If I find something that works, in fact, I tell my team, make sure you turn on everything

we've ever figured out works, make sure it's running.

Because I'll tell you this.

You'll run the old ads?

Anything that used to work will test it at least.

Because the disease of entrepreneurs

and the disease of humans

is find what works

and never do it again.

Dude,

do something new now.

Oh, dude,

...