Meet the Founder Aiming to Get “Medical-Grade” Jewelry for Sensitive Skin into Sephora Aisles. Plus! No-Fail Outfit Formulas From the TikTok Expert

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Jilldunn, Arts, Beautyeditors, Style541811, Beautyexpert, Beauty, Carlenehiggins, Fashion, Society & Culture, Magazineeditors, Fashion & Beauty

4.7 • 954 Ratings

🗓️ 16 April 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we’re welcoming Jackie Burke, founder of safe-for-sensitive ears jewelry brand, Tini Lux. Jackie left a career in engineering to found Tini Lux after years of frustration with so-called “hypoallergenic” earrings that failed to live up to their promise. Now, the style-whiz entrepreneur is making the case for medical-grade titanium earrings to live alongside beauty products in the aisles of Sephora. This uninterrupted conversation is brought to you by TiniLux.

You’ll discover:

The reason that Jackie is on a mission to get Tini Lux recognized as a skincare-adjacent brand, making her non-irritating earrings available where you buy your beauty staples
The “fine jewelry myth” – why 24-carat gold and sterling silver earrings aren’t the “gold standard” in skin-compatibility that you may think, according to the jewelry innovator
Why she believes that ‘hypoallergenic’ is an empty marketing buzzword in the jewelry industry
Hack alert! Should you apply petroleum jelly to your studs before putting on earrings? The pro weighs in
Plot twist – Why Jackie has gained a cult-like following on TikTok, where her Outfit Formula videos deconstruct the secret to perfect ‘fits using clever style math

PROMO CODE:

Visit www.tinilux.com and use code BEAUTY for 20% off your first purchase.

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

Produced by Dear Media Studio

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Transcript

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0:00.0	The following podcast is a dear media production.
0:08.2	Welcome to Breaking Beauty, the podcast, all about the breakthrough people, products, and
0:13.0	moments in beauty. We're your host, Jill Dunn and Carleen Higgins.
0:24.4	Hello, everyone, and welcome back to Breaking Beauty podcast.
0:28.9	It's Jill and Carlene here like we are every single Wednesday sharing the breakthrough people, products, and moments in beauty.
0:31.2	Hey, Carlene.
0:32.0	Hey, Jill.
0:33.2	And we always love when a good style and beauty moment comes together.
0:37.0	And that's what we're doing in
0:38.3	today's episode. This week, we're welcoming Jackie Burke. Jackie is the founder behind the jewelry brand,
0:45.0	Tiny Lux, that she describes as the first clean jewelry brand. That's right. And the whole MO of
0:51.8	Tiny Lux is about jewelry for sensitive skin types. I mean, when I first read about Tiny Lux, I saw that Jackie said she wants to be the first jewelry brand in Sephora. And I thought, say what now? But then the more I thought about it, I thought that actually makes a lot of sense because it's essentially eliminating the use of metals that can cause skin reactions.
1:13.0	So Jackie left a career in engineering to found Tiny Lux after years of frustration with so-called hypoallergenic earrings and finally decided to solve the problem once and for all.
1:23.4	We love someone who gets shit done around here.
1:26.7	Yes.
1:27.1	Recently, Jackie has also gained a cult-like following on TikTok with her viral videos on
1:32.6	outfit formulas all about how to put together the perfect outfits using pieces, kind of
1:37.8	like style math.
1:39.3	And this uninterrupted conversation today is brought to you in partnership with Tiny Lux, and we have a very
1:44.9	special promo code. So you can visit TinyLux.com. That's spelled T-I-L-U-X.com and use code beauty for 20%
1:53.0	off your first purchase. So with all of that being said, welcome to Breaking Beauty, Jackie.
1:59.0	Thank you guys for having me. I'm so excited.
	...

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