Microsoft at Middle Age. From American Public Media, this is Marketplace Tech. I'm Megan McCarty

Carrino. Microsoft celebrates its 50th anniversary this month.

The company started as a small software startup, co-founded by Bill Gates and Paul Allen in a garage in Albuquerque, New Mexico.

And it went on to revolutionize personal computing, business productivity, and now it hopes artificial intelligence.

With big investments in Open AI, the maker of ChadGPT, Microsoft has set about integrating

the technology across its products, and it recently unveiled a slew of new upgrades to its

co-pilot AI assistant, like memory, so it retains personal details

like what food you like or when your kids' birthdays are, and can use that information

to make dinner reservations for you or pick out a gift.

It's also added a vision upgrade that allows the AI to analyze photo and video and give tips on, say,

redecorating your kitchen. We recently spoke with Yusuf Medi, consumer chief marketing officer at

Microsoft to learn more about the new features. I'm really excited about the idea that

co-pilot can now anticipate your needs and notify you of things that are upcoming.

It can start to give you better answers.

So, for example, if you're always trying to solve a particular problem, you don't have to go back and ask it every single time.

Now you can say, hey, remember that time I was trying to change the oil on my car or I was trying to configure something on my PC.

Copilot can say, oh yeah, this is what we did last time. Here's the answer for you. On things like vision,

one of the things that's beautiful is as you're walking around the world, if you have a question about

something you're looking at like a certain building and you want to know the origins of it, or you're

looking at a, I was doing this yesterday with

some friends, you look at a particular flower, you can just, you know, pull up your phone and

say, tell me about this flower, and Coppala can answer that for you as well.

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