MicroVee: How to Turn Viral Content Into Sales — Marketing Framework For 2025 | 4Ds Business Consultation

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 17 April 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

2025 is here, and the game has changed 🧠📱

In this episode, I go deep on one of the biggest missed opportunities in marketing today: turning viral content into actual conversions. Just because something got 4 million views doesn’t mean people are going to buy — but there’s a way to bridge that gap 👊

I break down:

The shift from social networks to interest-based algorithms
Why Instagram feels impossible right now — and how to beat it
My exact strategy for content remixing: viral organic → high-performing ad
Why LinkedIn is your best friend if you’re franchising or selling B2B
My big marketing regret around TikTok… and what I’d do differently

If you’re trying to sell more, grow faster, or just stay relevant in today’s marketing world — this one’s for you. Let’s build some brand performance together 🚀

Transcript

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0:00.0	Hey everyone, welcome back to another episode of the Gary V Audio Experience. Today, we're sharing a moment from the 4Ds where Gary helps businesses tackle their pain points.
0:08.1	You'll hear Gary get into why some platforms are harder to win on than others, how the way we discover content has changed, and why LinkedIn is such a powerful channel for anyone trying to grow a business or sell a service.
0:18.0	This episode starts with an entrepreneur who runs a kayaking
0:21.0	business asking Gary, how can I convert my viral Instagram videos into actual sales? This is Gary's
0:27.1	answer. By taking the content that's gone viral and slightly tweaking it and making it the collateral
0:33.3	that you advertise against. The greatest thing about organic social right now is the algorithms are not based anymore
0:39.8	on what they used to be, which is like your followers,
0:42.6	it's now based on the content.
0:44.3	So social for the first 15 years was more about,
0:47.3	like email marketing.
0:48.8	Build a list, market to it,
0:50.8	get a percentage of them to do stuff.
0:53.3	Over the last two years, we are fully in the process
0:56.0	of the TikTokification of all social.
0:58.0	Kind of why I invested in Tumblr.
1:00.0	I invested in Facebook and Twitter for the email thing.
1:03.0	I invested in Tumblr for the content thing,
1:06.0	meaning the social graph used to be based on your social network.
1:10.0	Now social media could actually be called interest media
1:14.6	because it's based on the interest graph.
1:17.1	The Shed could have 19 followers on LinkedIn tomorrow
1:21.4	and decide it wants to go and the first post could get
	...

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