Midweek with Tyler: Identifying Ideal Clients for Sustainable Growth
Modern Craftsman
Modern Craftsman
4.9 • 1.1K Ratings
🗓️ 8 August 2024
⏱️ 36 minutes
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Summary
Tyler discusses the importance of understanding your business and ideal customer before developing a marketing plan. He emphasizes the need to focus on who you are as a business, what you do well, and who your ideal client is before investing in marketing efforts.
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Transcript
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| 0:00.0 | I don't care who you are or what you do. Your business is unique to itself. There's things that you do better, |
| 0:06.7 | there's things that you do worse, there's reasons people hire you and there's reasons people do not hire you. |
| 0:12.0 | Understand those things. |
| 0:13.5 | Play to your strong suit. |
| 0:19.0 | What's up? |
| 0:20.0 | How you guys doing? |
| 0:22.0 | Thanks for tuning in here for another episode of Midweek Modern Craftsman. |
| 0:27.0 | I appreciate it. |
| 0:28.0 | I appreciate all the love that we've been getting. |
| 0:32.0 | I know I asked a bunch of |
| 0:34.8 | followers to fill out a survey. We had a handful of people go on and fill out that survey |
| 0:39.6 | which was super helpful for us for the podcast and who we're looking to connect with |
| 0:45.4 | and what type of content we are looking to put out so that was super helpful. |
| 0:49.7 | A quick reminder |
| 0:54.0 | reminder that we have a free labor burden calculator and a free |
| 0:59.4 | pre-construction services agreement up on the website so if you go to modern |
| 1:04.3 | craftsman dot co. Hit the extras tab there's a labor burden calculator |
| 1:09.6 | pre-construction agreement we just need your first name and email address and you can download |
| 1:15.6 | them for free. Not positive how long they will be up for free for, but they're up for |
| 1:21.6 | free now. It's not going to be forever. They will go away at some |
| 1:25.8 | point. So if you want them, I would suggest hopping on that sooner than later. |
| 1:31.2 | Because once they're gone they're gone |
... |
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