4.9 • 1.1K Ratings
🗓️ 12 December 2024
⏱️ 37 minutes
🧾️ Download transcript
Tyler Grace discusses the challenges contractors face in attracting the right clients who value quality craftsmanship over the lowest bid. He shares strategies such as rebranding, raising prices, refocusing marketing efforts, and continuously refining business processes to attract and retain clients who appreciate the expertise and value offered.
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0:00.0 | Have any of you guys or girls ever felt that you are constantly battling price shoppers who |
0:06.4 | just don't understand the difference between quality craftsmanship and the cheapest or lowest |
0:12.3 | bid? |
0:12.8 | Well, I'm here to tell you that you are not alone. |
0:15.3 | I have also experienced that and still experience that. |
0:19.6 | And today's podcast, I'm going to dive into this challenge that I feel that nearly every |
0:25.6 | contractor has faced and that's attracting the wrong clients. |
0:30.3 | Those focus solely on price and not the value that we offer. |
0:35.4 | I'm also going to share some strategies that I've used to shift away |
0:39.4 | from these bargain hunters and align my business with clients who truly appreciate the |
0:43.3 | expertise and the quality that I bring to the table. So if you're interested in hearing that |
0:48.8 | discussion, stay tuned. Another thing that I want to touch on is December 17th at 3 p.m. Eastern Standard Time, |
0:58.1 | Nick and myself are hosting a live lead generation and marketing workshop, |
1:04.5 | Q&A, designed specifically for contractors. |
1:08.7 | We're going to be hopping on there, answering all your questions, |
1:10.6 | and providing some strategies that we've used to attract a better client base, build a consistent |
1:16.9 | or a more consistent work pipeline, and just overall elevate your brand through adequate |
1:22.5 | marketing, proper lead generation online and offline. Again, Q as well so we're trying to provide an open |
1:33.0 | forum there you can ask the questions and we can speak to some of our experience there you do |
1:39.1 | have to pre-register for that you can do that on the Also, if you just go to our Instagram page, |
1:46.1 | which is Modern Craftsman Pod, there are highlights now. There's a free highlight template or a free |
1:55.1 | highlight button, courses button, webinars button. You can click on any of them, get all of our |
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