Misfits Market: Abhi Ramesh

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 31 March 2025

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

While apple picking on a farm near Philadelphia, Abhi Ramesh learned that a massive amount of “misfit” produce goes to waste. He started running ads on Facebook to see if people would pay a discount for subscription boxes filled with twisted carrots and oddly-shaped squash. Demand was so strong that Abhi soon hired drivers on Craigslist to deliver produce around Philly from a rented warehouse. Four months in, Misfits Market had thousands of customers and landed $2 million in venture capital to expand. The pandemic turbocharged its growth and the business evolved into an online grocery store offering 1100+ items. Today Misfits Market operates in 48 states, and was most recently valued at $2 billion.

This episode was produced by Casey Herman with music composed by Ramtin Arablouei, and edited by Neva Grant with research by Katherine Sypher. Our engineers were Robert Rodriguez, James Willets, and Kwesi Lee.

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Transcript

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0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wonderie Plus in the Wondery app or on Apple Podcasts.
0:10.6	I feel like I'm missing out because everyone is either starting a side hustle or becoming their own boss.
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	...

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