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Marketing is just who might be interested in this thing.

And a lot of it is,

the fundamental thing is if no one knows you exist, no one's going to be able to buy your thing. And so marketing is the process of attracting the attention of people who might be interested in the value that you're creating.

And in an ideal world, making them curious, wanting to learn more, asking for additional information, engaging with what it is that you have.

A lot of people conflate marketing in sales.

To me, they're distinct processes.

So marketing is the attracting attention and generating interest,

and then sales is the process of convincing someone to buy

and then getting them set up as a customer.

And a lot of marketing comes down to,

what is it exactly that you're trying to gather attention for?

And where do those people generally hang out?

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