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The Diary Of A CEO with Steven Bartlett

Moment 190: Everything You Definitely Don’t Know About Marketing (But Should), From 4 World Leading Experts!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 6 December 2024

⏱️ 31 minutes

🧾️ Download transcript

Summary

Why is marketing so important for businesses? In this episode, we've picked the highlights from our conversations with Josh Kaufman, Scott Galloway, Rory Sutherland, Whitney Wolf Herd to bring you the TL;DR on how to succeed at marketing your business. Head to https://www.linkedin.com/doac24 to claim your credit. Listen to the full episodes here : Josh: https://joshkaufman.net/ Scott: https://www.profgalloway.com/ Rory: https://uk.linkedin.com/in/rorysutherland Whitney: https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fwhitney%2F%3Fhl%3Den&is_from_rle Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

In business, your marketing is your lifeline, but connecting with the right audiences can be challenging,

0:07.7

especially for B2B marketers who need to hone in on speaking to the right decision makers within businesses.

0:13.0

So how do you find these people?

0:14.6

With LinkedIn ads, the sponsor of this episode, you'll get access to a professional network of individuals who influence your business.

0:20.8

With over a billion

0:22.2

members, 130 million decision makers and 10 million C-suite executives. With LinkedIn ads, you're not

0:28.3

guessing who you're reaching, you're targeting and engaging and converting with real precision to get results.

0:33.8

Kill the guesswork with LinkedIn ads and enjoy this mash-up clip of insights from some of the world's top marketeers on what it takes to make an impact.

0:41.1

And if you want to get started now, LinkedIn ads is offering a $100 credit to launch your first campaign.

0:45.4

Go to LinkedIn.com slash DOAC 24 to claim your credit. Terms and conditions apply.

0:50.8

Marketing is just who might be interested in this thing.

0:58.1

And a lot of it is,

1:04.3

the fundamental thing is if no one knows you exist, no one's going to be able to buy your thing. And so marketing is the process of attracting the attention of people who might be interested in the value that you're creating.

1:14.4

And in an ideal world, making them curious, wanting to learn more, asking for additional information, engaging with what it is that you have.

1:25.8

A lot of people conflate marketing in sales.

1:29.2

To me, they're distinct processes.

1:31.8

So marketing is the attracting attention and generating interest,

1:35.9

and then sales is the process of convincing someone to buy

1:39.3

and then getting them set up as a customer.

1:43.1

And a lot of marketing comes down to,

1:47.2

what is it exactly that you're trying to gather attention for?

1:51.9

And where do those people generally hang out?

...

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