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C-suite executives, in this clip, Charlie Slough talks about dialing up your brand's most desirable

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Here's Charlie.

When it comes to building a brand that has integrity, what matters?

You know, this is a brand. Yeah. And I think it has integrity. But I think because you have integrity,

I think because you have integrity, you install your morals into the brand. And this brand is a reflection

of you. I think like pretty much everything you do speaks about you as a person because I feel like

I'm the same. I feel like if it challenged my morals, I wouldn't want to do it because I'd be like,

well, that's not a real reflection of me. Why am I going to invest my time or my money, my energy

into something that doesn't represent me.

And I feel like my team, you know, I have an amazing team,

do an incredible job of managing the expectations of all of the brands that I'm involved with.

And I don't even have to say it no more.

If I feel like something's wrong or it's not going to work, it doesn't look right for the brand,

...