Most Marketers Have No Idea What's Coming

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 18 January 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind.

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Transcript

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0:00.0	Got big marketing goals for 2025, but you're not sure how to achieve them.
0:06.0	Learn what works from the brightest minds in marketing by attending social media marketing
0:10.7	world 2025 this March.
0:13.9	That's where you'll learn how to apply AI to your work, the latest in organic and paid
0:18.8	marketing, and strategies you can put to work right away.
0:23.6	Secure your future by getting your tickets at social media marketing world.com. I hope to see you there.
0:31.1	Hey there, Michael Stelzner with a special episode for you today. The day was December 19th. It was literally just days before the Christmas
0:42.0	break. And I wrote a post on the social platforms with the following words. Quote, most marketers
0:48.8	have no idea what just happened over the last two weeks. It's so big that it's hard for me to wrap my head around,
0:56.0	unquote. That post resulted in hundreds of comments across Facebook, LinkedIn, and X,
1:03.7	and I went on to explain that many of the world's biggest companies had just done a show and tell. And this is what's a
1:12.7	little strange about it. They decide to do it right in the middle of the holiday season.
1:18.1	And as I'm sure you can relate, this is the time of year where it's chaos time because you're
1:24.8	running around as a marketer, trying to get all your stuff done, trying to
1:29.2	promote, but you're also getting ready for potentially some time off, right? And it's kind of like
1:34.8	the worst time to make a big announcement because you're competing with every company in the
1:39.6	world that's trying to get the attention of consumers. Yet, despite all of this, this is when all this big
1:47.1	news happened. And I explained inside my post that these businesses revealed something that was
1:55.2	nothing short of, this changes everything. And I was very confident that a lot of the world missed it. Now, before I share
2:03.4	the rest of that story, I need to roll back the clock a little bit and share some backstory.
2:09.4	For most of 2024, I had noticed that marketers were really struggling, especially those who had agencies or were consultants or were solo
2:22.9	operators. And I was attending events and I just started noticing so many people were really
	...

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