Summary
What is MSCHF? Who are MSCHF? Performance artists? Streetwear mavens? A bunch of pranksters? The only way to truly find out is to go straight to the source. And even then it’s a little confusing. But like everything else the collective puts out - that seems to be done exactly by design.
On this episode, host Angelo Baque (Founder, Awake NY) sits down with Lukas Bentel and Kevin Wiesner - two members of the enigmatic group behind the Big Red Boot, Satan Shoes, and 88 Holes - to try and piece it all together.
PLUS
Angelo speaks with Sira, a multi-disciplinary artist out of NYC and her mentor, Ebonie Ward - CEO of the management firm 11th and Co - about the importance of mentorship and how you can use the relationship to navigate to success.
WATCH THE FULL EPISODE OF BUSINESS OF HYPE WITH MSCHF ON YOUTUBE.
Executive Producer - Kyle Reyes Director - Jon Fusco Producers - Alejandra Zelaya, Jenny Fu Director of Photography - Julius Ignacio Gaffer - John Izarpate Grip - Rick Lim 1st AC - Brian Nguyen Set Design - Lucy Hislop Production Assistant - Tealoni Butler Editor - Jon Fusco Special Thanks Sarah Schecker Sophie Schieli
Gabriella Koppelman
This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly.
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| 0:00.0 | Hi, my name is Angelo Bake and this is Business of Hype. |
| 0:09.0 | What is mischief? Who are mischief? |
| 0:13.0 | Performance artists, streetwear mavens, a bunch of merry pranksters. |
| 0:18.0 | The only way to truly find out is to go straight to the source. |
| 0:21.7 | And even then, it's a little confusing. But like everything else, the collective puts out, |
| 0:27.0 | that seems to be done exactly by design. I sat down with Lucas Bentel and Kevin Wiseman, |
| 0:32.8 | two members of the enigmatic group to try and piece it all together. All right, let's get into it. |
| 0:39.2 | Cool. How's everyone doing? My name is Angelo Bake. I am the founder and creator director |
| 0:44.7 | of Awake, New York. This is the business of hype. And today I'm here with Kevin and Lucas, the |
| 0:50.8 | creative force behind mischief. How are you guys doing? |
| 0:55.0 | Doing well, doing well. |
| 0:56.0 | All right. |
| 0:57.0 | Do you mind taking a second to introduce yourselves and letting us know what you do and how you do it? |
| 1:03.0 | Yeah, I guess. |
| 1:06.0 | So, hey, I'm Kevin. |
| 1:08.0 | I'm Lucas. |
| 1:09.0 | We are two members of mischief. |
| 1:15.1 | And I guess we're the creative directors or whatever. |
| 1:22.1 | And mischief is very hard to describe quickly like this, but we make a lot of things that have |
| 1:33.3 | sort of nothing to do with each other in terms of physically what they are, whether that's |
| 1:38.0 | shoes or apps or video games or books. |
| 1:43.5 | And I think taken in the aggregate of you'll get a sense of the |
... |
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