Sitting quietly once you've made the house all shiny.

Down time can be just fine, plain bangers from them 90s.

Tea break.

Lunt break.

Maybe listen to the outbreak.

Sometimes it's not time for some tombola, right?

It's enjoying lasagna time, chilling with a book time, or time to visit your nan time go on play some other time put your phone down

tombole open for fun terms apply 18 plus gambleaware.org

welcome to switch on pop i'm songwriter charlie hard welcome to switch on pop I'm songwriter Charlie Harding. I believe that the future of music might not be about going big. It might be about going deep, digging into a niche. Let's set the stage. A decade ago, the music industry was struggling, right? Digital distribution in the form of Napster and

the iTunes single killed the cash cow of the business, CDs. Since then, though, the music recording

industry has bounced back with subscription streaming services like Spotify leading the Renaissance.

In 2024, the music recording business hit $28.6 billion in revenue. Not quite an all-time

high when you account for inflation, but still a remarkable recovery. But the landscape, I think,

is changing. The industry has consolidated around three big labels and distributors owned by the

biggest tech companies in the world. But despite this consolidation, indie artists now own nearly 47% of the global music market, according to Billboard.

The rise of tech platforms means that there are more ways than ever to build success outside the traditional industry model.

Just look at Wolfpack. No label, no Billboardboard hits, but they sell out Madison Square Garden.

Sophie Tucker. They've had 350 plus sync placements dominating a niche revenue stream.

What's more niche than tiny desk concerts?

NPR's YouTube channel has 600,000 subscribers,

but NPR music has 10 million,

largely driven by a niche format,

...