My A/B testing process revealed

Noah Kagan Presents

Noah Kagan

Entrepreneurship, Business

4.7 • 1K Ratings

🗓️ 22 February 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

📚 Get the NYT bestseller - milliondollarweekend.com - Available Everywhere!

In this episode, Noah takes us behind the scenes of the Million Dollar Weekend book cover journey, revealing the power of A/B testing and data-driven decision-making when choosing everything from the title, image and even the color.

All these tests and iterations culminated in the final version that resonates with readers. The episode highlights the commitment to constant testing, asking, and improving to achieve not just good but great results.

It’s worth thinking about - what can you test and improve in your business today?

In this conversation, you’ll enjoy 3 BIG things:

How to set up cost effective ad campaigns to identify winning elements of your projects.
What is the Broken Door Problem?
How can you stand out from the competition?

Enjoy these 3 things plus a bunch more ear nuggets along the way.

If you enjoyed this and want to hear some success stories from MDW, go back and listen to our episode with Pat, an incredible business owner, and a beta tester for the book who is now crushing it with his business that’s episode 336 in this feed.

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Right now, our listeners get three months free when they go to gusto.com/noah. Yep, three months of payroll, benefits admin, and more—totally free. Again, that’s gusto.com/noah.

Transcript

Click on a timestamp to play from that location

0:00.0	What is up you sexy bastards? It is your boy snappy, aka Rabbi Can't Lose,
0:06.4	aka Noa Kagan. Today I'm going to share behind the scenes of how he arrived at our
0:11.2	final book cover for the million dollar weekend.
0:14.1	Really the cover that's what we're going to be talking about. Yes
0:16.2	million dollar weekend and if you've not grabbed your copy go to a million
0:18.9	weekend.com grab it and if you haven't left review leave it. Now if you aren't running a book this is still going to be a great episode for you.
0:25.3	Think about all of your customers. They all judge you. We all judge and we judge by how things look. So how do you make better decisions about how you're offering and your products look.
0:36.4	Mark Twain once said you should never judge a book by its cover.
0:39.2	I think that was him.
0:40.3	But he didn't know anything about marketing and everybody is judging everything.
0:43.4	So how do you find what's the thing that's really going to get your ideal customer to purchase from you?
0:48.2	So I'm going to be sharing this book cover, but you can apply this in all your businesses.
0:51.8	This is exactly how we did our
0:53.1	A B testing, our title, our image, the color, and using data-driven and customer
0:58.0	first marketing to arrive at the final version that hopefully you're
1:01.4	holding in your gorgeous
1:03.4	manicured hands. Again if you're not even writing a book this episode will
1:06.6	shed some light on how you can use testing to improve your business today.
1:09.7	Here's three gigantic things you're going to take away in this episode.
1:12.6	Number one, how to set up cost effective ad campaigns to do your AB testing for extremely
1:17.8	cheap prices.
1:18.8	Number two, what is the broken door problem?
	...

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