What's up everyone? Welcome back to another episode of Founders Journal, my personal diary made public for the world. I'm Alex Lieberman, co-founder and chairman of Morning Brew, and co-founder and chairman of StoryArb. Today I am talking about my journey of building a new business after leaving

the CEO role of Morning Brew. And just a heads up, as many of you already know, we've been doing this

podcast once a week in the month of April,

but starting in May, we are relaunching the podcast with a new format based on all of the feedback

that I have gotten from and read from

listeners over the last few months. We are incredibly excited about where this

podcast is going. More on that next week so make sure to listen to next week's episode which

previews the new format but until then enjoy my thoughts and musings about my new

business post stepping out of the day-to-day of Morning Brew. Let's do it. Take your business further with the smart and flexible American Express business gold card.

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Okay, so if you listen to last episode of Founders Journal, I talked a lot about the decision to step out of the

CEO role in April of 2021 why it was one of the most difficult decisions of my life

why the six to 12 months after making that decision were some of the hardest of my life,

but also why it was the right decision, and I have no regrets having made it.

I want to talk about my new business story arb.

And I want to talk about what we do,

some of the biggest lessons that I've learned,

pivots we've made along the way.

But I think it is important to provide context on how I arrived at the business

because I think that could be as valuable as sharing my insights around the business itself.

...