What's up guys? Welcome back to build. And today I want to talk about something that every CEO

struggles with, which is dictating your priorities. Nobody else is going to dictate your priorities for you.

Nobody is going to come and save you from your workload. Nobody's going to save you from your

stress. Nobody's going to save you from your calendar. Nobody's going to tell you that you need to change your calendar. In fact, if you need help, if you need relief,

or if you need to change direction or what you're focused on, it's on you to make that call on

you only. And there's this common misconception that as you've grown business, things are going to get

easier. One day, you're going to have the right team in place and they're going to organize your whole workload for you, your whole calendar for you. And guys, I will say this. That is like 0.1%

of the population. And a lot of times people organize them for them and then they fuck that shit up

all over again. Meaning like it wasn't done right and it wasn't actually what was most important.

And so that is a fantasy. It's a fantasy to one day people are going to come in and say, like,

let me take this all off your plate. Let me do this. Let me take that. Like nobody's going to do your job for you, right?

And the reality is this, actually, is that the higher up you go and the bigger your company becomes, the less external structure exists.

You don't have a boss who sets your agenda. There's no roadmap or

course or mastermind telling you where to focus your time. And the business doesn't operate in like a neat

little box. You can't like Google and figure out what to do next. It's like, shit, we're in uncharted

territory. And so your job as the CEO of the company is to define the structure. Because if you don't define the structure,

here's what does happen. Here's what I realized I had started slipping into in this last quarter,

which is what prompted this podcast, which is one. People assume you want to be involved in everything.

They literally add you to calls because they're like, oh, I felt bad. I didn't want to like,

you know, leave you out of the call. Or like, oh, I added you to the Slack group

because I like didn't, I didn't want you to not be the Slack group.

Like I want you to have visibility, right?

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