4.8 • 2.1K Ratings
🗓️ 28 January 2025
⏱️ 12 minutes
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0:00.0 | Man, when you're in business with franchisees, you've got to have a certain empathy. |
0:04.6 | You've got to have a certain heart. |
0:05.7 | You've got to have a certain passion, a servant mindset. |
0:08.3 | Yep. |
0:08.5 | Because you're really in life with these people. |
0:10.8 | And, you know, 20% of them are amazing and they just take off. |
0:16.2 | But, you know, the rest of them, they all need some sort of coaching. |
0:19.7 | They need maybe their sales reluctance. |
0:21.6 | Maybe they need some, they need something to be a successful business owner. |
0:27.1 | And it's very individualized inside of, you know, that relationship that you get with the franchise owner. |
0:32.3 | So it's great for me. |
0:34.3 | I've coached. |
0:34.7 | I coached over 30 seasons of my kids sports. |
0:36.8 | Man, it was the greatest thing that I ever had the opportunity to do. And building franchise, working with |
0:42.6 | franchisees is very similar, man. Giving them a playbook, helping them, you know, convincing them. |
0:49.5 | I like to say one of my favorite definitions of leadership is manipulation with good intent, right? |
0:57.2 | Yeah. |
0:57.7 | Manipulating them into adopting the behaviors and the habits that are going to make them successful inside of it. |
1:05.6 | So, yeah, franchising is great. |
1:09.2 | One out of nine people in this country work for a franchise system. By or four, a franchise |
1:13.1 | business, nine million people in this country work in a franchise of some sort. Got it. Got it. |
1:19.7 | So a couple things I want to break down. So you talked about a franchise habit. What is that? |
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