What's up, guys? It's just Nick this week, but I got a special co-host.

Jeff Swainer's joining us once again here.

And him and I are going to talk about, well, what's on top of my mind because I just got out of a client call that we've been in pre-construction with for quite some time,

and we're struggling to get them to sign on the dotted line.

And we're going to talk about that.

We're going to talk about my struggles to position ourselves in the marketplace that we want to be in.

And I come to realize that it's all my fault.

And I've made some mistakes mistakes and we talk about that.

We also talk about photography and why it's important and why or we kind of uncover

the fact that I seem to love photographing and videoing the construction process but oftentimes

forget to get the final result,

which is basically like watching HGTV and never seeing the result of what they do.

Because, I mean, frankly, on HGTV, what they do always looks better than how they're doing it.

And if you know, you know.

But yeah, let's get into it.

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