Mailchimp would like to talk to you about customers.

A customer is what happens when marketers fail to personalise their marketing,

grouping customers with very different behaviours into one tangled mess.

But with MailChimp, marketers can use real-time behaviour data to personalise every email for every customer.

So get MailChimp and turn your customers into customers.

Into it MailChimp, the number one email marketing and automation brand.

Based on customer numbers, per verification email, appetisingatmailchimp.com.

It's Rico Daley. I'm Adam Clark Estes.

What do you think of when you hear this sound?

Or this one?

For years, these sonic signifiers meant you were in for a different kind of viewing experience.

One unencumbered by the constraints of the typical TV watching experience.

Namely,

But as the streaming wars heat up, Netflix, HBO and others are retreating to the tried and

true business model of the small screen. No longer will the revenue be entirely based on

subscriptions. That's right, ads are making a comeback in the streaming age.

Rico Senior Correspondent Peter Kafka has been covering this story and he joins us now to tell us more.

Hey, Peter.

Yeah, Adam, how's your TV viewing going these days?

It's going great. I've been watching a lot of Netflix, but I have a feeling that might soon change.

Things really so bad for Netflix that they need to backtrack on one of their biggest selling points.

Things are bad. Netflix is a company that's only growth for the last decade and they expected

...