Never Quit: Craig Levinson's Story of Pivoting from Failure to Success

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7 • 870 Ratings

🗓️ 23 January 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Craig Levinson has overcome countless obstacles on his journey from South Africa to Silicon Valley. After immigrating as a teen, he chased his basketball dreams in the US only to have a devastating injury end his career. But he refused to quit, pivoting to build supplement brands and manage inspirational clients.

Through it all, 3 principles have guided him: accountability, consistency, and self-care. In this episode, Craig shares gripping tales of his moves across the world, business failures, and backstage encounters that led him to create a very sought-after agency. His story is an inspiration for anyone willing to keep chasing their dreams against all odds.

Highlights:

00:00 Intro
00:43 Craig Levinson’s family and background
02:34 Moving to the United States at 19
05:13 Playing college basketball and getting injured
08:18 Creating a supplement brand and failing
11:31 Pivoting and finding a way through
13:10 Meeting his faith in the backstage of Ellen DeGeneres show
15:33 Working with A-list clients
17:34 Thee things important for success
20:48 How to find Craig?
21:54 Final words

Transcript

Click on a timestamp to play from that location

0:00.0	So decisions in life compound and I don't think people realize how much you can accomplish by being disciplined.
0:07.0	I like consistency. Consistency is the key. I agree with that. What else? The foundation of success is taking care of yourself and
0:15.6	that's mental physical and spiritual and having a good understanding of these things
0:21.5	and good relationship with yourself.
0:23.4	Welcome to the Hardway podcast with Joe the Senna, founder and CEO of Spartan races.
0:28.7	We're teaching you how to overcome your obstacles in your life the same way we teach our 10 million plus Spartans to overcome obstacles on the course.
0:37.0	With insight from the smartest, most accomplished experts from every corner of the world.
0:41.0	Get ready to elevate your life today.
0:44.1	Joe DeScenta here, CEO and founder of Spartan
0:46.6	in all things hard.
0:47.8	And I am the host of the Hardway podcast,
0:49.5	and we've got Craig Levinson, a buddy of mine on here.
0:51.8	He is, he's got a digital agency that basically supports
0:56.1	all the big A-listers you know.
0:58.9	But it didn't start out there, right?
1:00.1	It started out, where?
1:02.2	It started out in South Africa?
1:03.6	Yeah, let's go from the start. So yeah, it started off childhood in South Africa.
1:07.8	Grew up in Johannesburg with my family and from a young age they wanted to give us a
1:14.4	upbringing South Africa especially Janusburg is pretty dangerous place I had about
1:18.8	nine my family decided to migrate to New Zealand which which is polar opposite.
1:23.3	You know, cops don't carry guns, very safe, green, beautiful place.
	...

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