4.4 • 884 Ratings
🗓️ 9 May 2024
⏱️ 85 minutes
🧾️ Download transcript
Benjamin and Chance react to all the announcements out of the spring ‘Let Loose’ event, including the radically thin new iPad Pro, the new 11-inch and 13-inch iPad Air lineup, what to expect from the M4 chip, and how the event compared to their expectations going in overall.
And in Happy Hour Plus, Benjamin and Chance reflect on how they feel the video event format is performing for Apple, and whether it makes sense for the company to return to the live keynote style, sometimes. Subscribe at 9to5mac.com/join.
Chance Miller
Benjamin Mayo
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0:00.0 | So Mayo going in to the Let Loose event on Tuesday, what was your overall like vibe check? |
0:05.8 | There seemed to be more hype than usual. Apple saying it was going to be a different kind of event. |
0:11.9 | Then kind of what we got was the same, but going into it, what were you thinking |
0:16.9 | would be the case? |
0:17.9 | Yeah, I mean those like superatives they throw out now where it's like a different kind of event |
0:21.8 | or in like scary fast |
0:23.2 | they they just use different words each time they have a dictionary and they you know |
0:28.4 | go down the thesaurus and they pick words that are all synonyms of like |
0:32.2 | exciting and fun and special. |
0:33.8 | So when they say call it a different kind of event, I didn't really put much stock in that |
0:37.6 | in terms of it actually being any different and as it transpired it was very much |
0:42.2 | the same formula but ignoring the the marketing |
0:45.4 | blurbs I was pretty hyped I think the the room is good obviously we had the late |
0:49.3 | breaking stuff with the M4 and the Apple pencil stuff and literally the day before the website |
0:58.0 | had like the Apple Pencil Pro leak |
1:02.0 | where the Japanese |
1:03.0 | the Japanese version of Apple.com |
1:06.0 | labeled the event logo as the person holding an Apple pencil pro, |
1:11.0 | which very rarely did you get like the marketing brand leaks like that on |
1:15.9 | Apple's own website but it happened and they never actually took it down. |
1:20.3 | I guess they just thought it was way too late They just left it there until the, you know, until the store went down. |
1:26.0 | And they would have to pretend like that never happened. But yeah, I was kind of into it. Obviously, it's, it's not probably likes to everyone's vibes on how the |
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