4.8 • 18.1K Ratings
🗓️ 11 March 2025
⏱️ 55 minutes
🧾️ Download transcript
If you're in business and avoiding technology, you're in trouble. In this episode, I dive into why contractors—especially roofers—need to stop resisting tech and embrace the tools that will keep them competitive.
I break down:✅ The brutal truth about technology in business
✅ How to overcome resistance to change and get your team on board
✅ The real way to use social media for local business growth
✅ Why brand beats sales (and how to build yours)
✅ The one video every roofer should make today
If you're still thinking old-school marketing is enough, this one's for you. Let’s get to work! 🚀
Click on a timestamp to play from that location
0:00.0 | This is the Gary V. Audio Experience. |
0:04.0 | If you're a business owner or work at a company that could benefit from AI, then this is the |
0:09.0 | episode for you. |
0:10.0 | Today, Gary is speaking at the Roofing Process Conference, the premier event for roofing |
0:14.5 | professionals to learn, network, and elevate their business. |
0:18.0 | In this fireside chat, Gary is joined by CEO and founder of Rilla, Sebastian |
0:22.0 | Jimenez, and serial entrepreneur Lance Bachman. You'll hear him break down the truth about why |
0:26.6 | AI and social media marketing aren't optional anymore in 2025. He lays out exactly how to adapt, |
0:32.7 | get your team on board, and shares the consequences of what not changing with the times are. |
0:37.2 | What you're about to hear right now is what Gary's response would be to someone who just |
0:40.6 | doesn't like technology and isn't interested in using it in their day-to-day work. |
0:45.1 | I get you. I was the same way. I grew up a business kid. I liked selling lemonade and sports |
0:51.2 | cards and then wanted to build a big business for my dad's liquor store. |
0:55.7 | And when I was 18 and dreamed about doing that, I thought I was going to open up first |
1:01.0 | 10 liquor stores in New Jersey and then 10 liquor stores in New York and then Florida. |
1:06.5 | And then I was in a dorm room and I heard co coo, coo, and I saw this internet thing, |
1:11.9 | I'm like, fuck. |
1:13.3 | Like, I'm gonna have to learn this. |
1:15.1 | Like, I got an F, F, in typing class |
1:19.6 | in my sophomore year of high school |
1:21.4 | because I'm like, I'm never gonna type |
1:23.0 | on a fucking computer. |
... |
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