This week on London Real, we have Investment Banker, keynote speaker, and author, Orrin Cloth.

Pitching is when you go in, it's one bite at the apple.

One shot, one kill. Lick the bullet, pull the trigger, it needs to find a home.

The higher the stakes, the more you have to be willing to walk away. So the crocodile brain wants things fast, it wants things

summarized, it wants things high contrast, here's a person confronting me should I eat it should I kill it should I mate

with it if you're not new and you're not dangerous you get ignored. Fast information, visual, in a narrative format.

People want what they can't have.

They chase that which moves away from them and they only value that which they pay for.

Attention equals convincing power.

You have got about 20 minutes of real attention if you're lucky.

London Real presents

Orrin Clough.

Pitch anything. Who cares about the money? Money is the most basic

commodity. You're the prize.

Welcome back to London reel. I'm hanging out with some of my fellow endangered species here in Shortich, some of my whale buddies,

and getting the vibe of the latest street art here. You never know what's going to go up or how long it's going to be up.

So I'm going to preserve some of these things forever on these pre-rolls. This week on the show we have a

unusual gentleman by the name of Orin Cloth and he is the author of a book

called Pitch Anything.

And his techniques are used when you have 20 minutes

to basically make the kill, as he says,

one shot, lick the bullet, and make the kill. This is not really a book about

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