if you think, you know, for your audience, like you think your home services business,

spending $1,000 a month or $5,000 is going to break through the clutter of 10,000, you're

not competing against other home services companies or other people in your industry.

You're competing against office chair companies.

You're competing against T-shirt companies.

You're competing against sunglasses companies. You're competing against 10,000 companies, right? I mean, it's insane.

And so the way you break through the clutter is, one, we've already talked about it,

have a deep understanding your customer through data and analytics to make sure you're talking

to the exact right people with their exact right message. But if your message

is still crappy, you're still not going to get conversions. Welcome to the Home Service Expert,

where each week Tommy chats with world-class entrepreneurs and experts in various fields,

like marketing, sales, hiring, and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

All right, guys, it's going to be a great podcast.

I got Philip Stutz here out of the Florida Panhandled area.

He's an expert in political marketing, corporate marketing,

sales and PR. He's the founder and CEO of Win Big Media, a corporate marketing agency,

and founder and executive chairman of the Go Big Media, a political marketing advert.

He's read multiple books such as the undefeated

marketing system, How to Grow Business and Build Your Audience Using the Secret Formula that

elects presidents, which hit the top 65 out of six million titles on Amazon. He has made

more than 350 national media appearances, including ESPN, CBS, Fox Business, Fox News, MSNBC, and CNN.

...