Pam Krueger: How to Find a Financial Advisor

The Long View

Morningstar

Finance, Dan Lefkovitz, Amy Arnott, Entrepreneurship, Investing Leaders, Jeff Ptak, Investors, Christine Benz, Influential Investors, Careers, Long-term Investing, Financial Services, Business, Investing, Morningstar

4.5 • 775 Ratings

🗓️ 11 February 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Wealthramp CEO discusses the value of fiduciary advice, evolving fee models, and the decreasing importance of geography when selecting an advisor.

Transcript

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0:00.0	At Jackson, we've created a digital retirement planning experience with you and mine.
0:05.5	Visit jackson.com to explore our easy-to-understand resources and user-friendly tools
0:10.1	that are designed to enable financial professionals and clients to plan a path to financial freedom.
0:15.5	Jackson is short for Jackson Financial Incorporated, Jackson National Life Insurance Company, Lansing, Michigan,
0:20.5	and Jackson National Life Insurance Company of New York, purchase New York.
0:26.6	Please stay tuned for important disclosure information at the conclusion of this episode.
0:33.0	Hi, and welcome to the Longview. I'm Christine Ben's Director of Personal Finance and Retirement
0:37.8	Planning for Morningstar. Our guest on the podcast today is Pam Kruger. Pam is the founder and CEO
0:44.0	of WealthRamp, which seeks to match consumers with financial advisors who fit their needs. Pam is also
0:49.9	the creator and co-host of MoneyTrack, seen on PBS and many other public media stations around
0:55.5	the country. And she co-hosts the Friends Talk Money podcast with Terry Savage and Richard Eisenberg.
1:01.8	In 2021, she received the Special Achievement Award from the National Association of Personal Financial
1:07.5	Advisors, or NAFSA, for her work educating the public about the value of fee-only
1:12.4	financial advice. Pam, welcome to the Longview. Great to be here, Christine. Thank you. Well,
1:18.6	it's great to have you here. So we want to talk about your firm wealth ramp and especially how to
1:24.7	find an advisor. But let's just start with a really general question. Why is
1:29.4	finding a financial advisor so hard? It's honestly one of the main questions I get from people.
1:35.9	Where do I look for an advisor? What should I look for? People are very confused. Why is that?
1:40.8	Well, I know that we'll wind up touching on various aspects of the same question in different
1:45.7	ways as we get into the conversation. But first and foremost, can you imagine there's more than,
1:51.4	there's somewhere between 400 and 500,000, almost a half million individuals in the United States
1:56.7	who self-identify as a financial advisor.
	...

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