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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here, and in case you missed the announcement, I want to tell you about this incredible and exciting event we're planning.

This is the first ever one day how I built this live summit.

It's an all-day gathering in San Francisco for innovators and entrepreneurs just like you.

It's sponsored by American Express, and we're hosting it this October 16th at the Yearba Buena Center for the Arts in San Francisco.

I'll be doing live interviews with some of the most dynamic entrepreneurs in the world right now, like Lifts, John Zimmer, Airbnb's, Joe Gebbia, and Katrina Lake of StitchFix.

We're also going to have workshops, experts, and guides there to give you tons of advice.

If you want to find out more or get a ticket, go to npr.org slash summit, and I hope to meet you there.

We were making spinach croissant. We'd buy the spinach frozen. We didn't have a way to get rid of the water.

Somebody came up with the idea, well, let's buy a dozen cloves of dryers, and we'll put the spinach in the cloves of dryers.

That will dissipate the water. It was a great idea until one day we blew the top off the dry air and ended up with the spinach in all 3,000 square feet of the production space.

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz, and on today's show, how Ron Shake built a successful bakery called Obon Pan, and then took a big bet to build an even bigger restaurant chain, Panera.

Ron Shake isn't a household name like, say, Howard Schultz, but you could argue that what Howard Schultz did for coffee? Ron Shake did for Cheddar Broccoli Soup for the ASEAGO Cheese Bagel.

Because, like Howard, Ron wasn't just focused on a product. He was interested in creating a space of places where people could hang out for a long time, maybe even have a PTA meeting or social gathering,

and really linger over that bagel or cup of soup. This is the famous third place concept that both Howard Schultz and Ron Shake wanted to tap into.

And that's how Panera became one of the fastest growing restaurant chains in the world. In fact, if you'd invested $7,000 in Panera Stock in 1999, you'd be sitting on more than half a million dollars by 2017.

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