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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

One of my favorite quotes is, if you want to understand Hunter Bernard study the juvenile delinquent,

because they're saying, you know, this sucks, I'm going to do it my own way.

That's what the Hunter Bernard does. They just say, this is wrong, I'm going to do it this other way.

And that's the fun part of business, actually.

I love breaking the rules.

From NPR, it's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross, and on today's show, how Ivan Chenard went from pounding hot metal in a converted chicken coop

to founding the outdoor clothing brand Patagonia.

And why today? He says he does not want your money.

If Anshanard isn't the kind of entrepreneur who's going to wow you with a PowerPoint presentation or a snappy elevator pitch,

he's basically a surfer, a kayaker, and a mountain clamor who sort of stumbled into the role of businessmen.

And he's also pretty, how can I say this, eccentric, but in the best possible way.

If Anshanard never had any interest in becoming rich, he's actively worked to slow down Patagonia's growth and profit margins.

And yet, despite his best efforts to keep it small, this little clothing company he started 50 years ago has turned into a huge business.

Well, I never intended to start a business. It's just, I just have this knack that every time I look at a product, I look at it, and I think,

...