4.8 • 1000 Ratings
🗓️ 15 June 2020
⏱️ 17 minutes
🧾️ Download transcript
Click on a timestamp to play from that location
0:00.0 | Sup ya beautiful bastards. Hope you've been a fantastic Monday. Welcome back to the Philip DeFranco Show. |
0:05.1 | Buckle up, hit that like button and let's just jump into it. And that's because on the most recent episode of Dobert's podcast views, they were talking |
0:24.0 | about sponsorship dollars. And in it, they were talking about what's the most you've heard |
0:27.1 | someone getting paid per platform. With several people sounding off, they end up talking about |
0:30.6 | $90,000 for a TikTok, $500,000 for a YouTube video, and someone hearing over $1 million for Instagram stories. |
0:38.1 | And they're mentioning that it was five slides and of course there you have swipe up links. |
0:41.3 | And some people sending this to me saying, Phil, is this accurate? |
0:44.3 | And the answer to that is, I have genuinely no idea. |
0:46.3 | Everyone gets paid different and there's a lot of different factors that are in play. |
0:49.3 | All right, what's the demo of that audience? |
0:51.3 | How much attention are you demanding in a singular piece of content? Do you have a proven track record as far as conversions and past sponsorships? |
0:57.0 | And also, does the fact that this person is getting a sponsorship have a ripple effect? |
1:01.0 | And what I mean by that is, I mean, look at Doberk himself. When he has a sponsor, sometimes that becomes a news story. |
1:07.0 | Or there's a whole generation or two that can't think of C-Geek or Chipotle without David Dobrick. And so I guess my end answer is I see it as |
1:13.0 | completely possible. I've never seen numbers like that personally. But also I will |
1:16.6 | say to the existing and emerging salespeople out there and obviously I'm biased |
1:20.4 | here, I still think YouTube is your best bang for the buck. Instagram stories go |
1:23.5 | so fast. I've also heard horror stories. Just people dropping crazy money on certain people and getting almost no return. |
1:29.3 | And TikTok will be interesting, but I think there's the question of, you know, how much attention does a piece of content command? |
1:33.3 | But also, that's where I'll leave that story. |
1:34.3 | I don't think a lot of people super care about inside baseball there. |
1:37.3 | If you do, maybe I'll make another video on like a personal account. Then in a headline that is not from The Onion, you have Senator Ted Cruz challenging actor Ron Perlman to wrestle Representative Jim Jordan. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from philip defranco, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of philip defranco and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.