Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing craft and creative business.

You can find the episode show notes, your free author blueprint and lots more at thecreativepen.com. And that's Pen with a

double N. And here's the show. Hello creatives. I'm Joanna Penn. And this is episode number

752 of the podcast. And it is Friday the 24th of May, 24 as I record this. In today's show, I'm talking to Adam Bezwick

about his career change from mental health nurse to full-time author, planning for success

in your author business, the importance of mindsets, how changing genres and video marketing

enabled Adam to grow his author business, how he uses multiple

streams of income and more. So that's coming up in the interview section.

In publishing and marketing this week, good news on direct sales as Kickstarter announces new

functionality to help creatives. They're introducing

late pledges, a new feature that allows creators who successfully hit their funding goal to

continue collecting pledges after the campaign officially ends. So authors have been doing this on

Backer Kit, but at the moment, I quite like the ability to end

the campaign. If you miss it, you miss it. But that is available now, so we'll see whether I

do use that on my campaign. There are also improved backer surveys to help make our surveys

easier for creators and more effective at helping us translate backer responses into actionable data for production

decisions. So that's good. Again, I haven't seen any of this. This was just a press release

that they did and video and things. Plus, there's also a new Kickstarter performance team,

which will help with marketing. And it's not available widely, but that might be interesting.

It looks like a paid

marketing service within Kickstarter. So great to see they're adding new tools as more and more of us

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