Welcome to that is Pro Radha, where we take just 10 minutes to get you smarter on the collision of tech, business, and politics.

Brought to you by Facebook. I'm Dan for Mac. On today's show, Beers' final frontier and what big business wants from the Supreme Court.

But first, political theater.

So Axios this morning reports that Mayor Pete Buttigieg has become the latest politician to catch the Hollywood bug,

agreeing to let a documentary film crew follow him around as he runs for president.

This comes as Netflix is still reaping rewards from its Bringing Down the House documentary,

which featured for 2018 congressional campaigns, including that of Alexandria Ocasio-C

Cortez, which has led to another AOC doc deal for the Green New Deal.

And then there's Beto O'Rourke, who has his own documentary project with HBO.

Why it matters is that these films can enshrine narratives that impact future politics,

creating legacies that continue to stream long after the campaigns themselves are in the rearview.

Buttigieg, for example, could lose the Democratic presidential primaries,

but have his future prospects emboldened by a popular film in which

he's portrayed well, and just as easily have those prospects slashed by behind-the-scenes

missteps that would otherwise go unnoticed.

It's a new, nearer time version of political history, and it wouldn't be surprising if some

other candidates already have deals we don't know about.

In 15 seconds, we'll go deeper with Axios media reporter Sarah Fisher, who broke the Mayor

Pete Film News this morning with Lexi McCamond.

But first, this.

If you're going to see ads, you probably want to see ads that feel relevant to you.

Personalized advertising is why so much of the internet is free.

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